STUDENT WORK
PROJECT →
ROUTE READY
SCOPE →
WEB DESIGN / APP DEVELOPMENT
Route Ready is a mobile app designed to provide personalized route recommendations for runners, walkers and cyclist enhancing their outdoor fitness experience with convenience and safety.
Primarily Route Ready is built for fitness enthusiast on the go runners walkers and cyclist of all levels can use app to discover personalized routes that match their goals, making their outdoor workouts more convenient and enjoyable.
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CLIENT WORK 2022
2022 → PRESENT
PROJECT →
MERCHANDISE
CLIENT →
ZETA BETA TAU
SCOPE →
BRANDING
Tasked with designing and producing an exclusive line of ZBT merchandise, I created multiple collections that resonated with both active members and alumni. I focused on sourcing high-quality cotton textiles and working with manufacturers in Europe and Asia. The garments featured a unique, appealing fit–a slightly wider and cropped fit with more space in the sleeves for comfort–standing out on campus compared to the standard offerings from CustomInk and similar services.
PROJECT →
LOGO DESIGN
CLIENT →
ZETA BETA TAU
SCOPE →
GRAPHIC DESIGN
PROJECT →
EVENT FLYERS
CLIENT →
ZETA BETA TAU
SCOPE →
BRANDING
Tasked with designing event flyers that would capture attention and engage a broad audience, I moved away from the standard sports and movie-themed graphics typically seen in campus promotions. Instead, I developed a bold, artistic approach, incorporating unique visual elements that stood out both digitally and in print. Each design was made not only to promote events effectively but also with the flexibility to be adapted for merchandise applications, ensuring longevity beyond a single event. This fresh, strategic approach helped ZBT’s events gain greater visibility and stronger recognition on campus.
